Welcome back to This Week in Apps,that recaps the latest mobile OS news, mobile applications, and the overall app economy. The app industry continues to grow, with 218 billion downloads and $143 billion in global consumer spending in 2020. Consumers last year also 3.5 trillion minutes using apps on Android devices alone. And in the U.S., app usage surged ahead of the time spent TV. The average American 3.7 hours of live TV daily but now spends four hours per day on their mobile devices.
Apps aren’t just a way to pass idle hours — they’re also a. In 2019, mobile-first companies had a $544 billion valuation, 6.5x higher than those without a mobile focus. In 2020, investors $73 billion in capital into mobile companies — a figure up 27% year-over-year.
we’re looking at more Clubhouse competitors, including Facebook’s first test of its Live Audio Rooms in the U.S. and Spotify’s for live discussions across various topics. Also, fees after similar moves by Apple and Google.
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Spotify launches its Clubhouse competitor.
In March, Spotify announced it was acquiring the company behind the sports-focused audio app Locker Room to help speed its entry into the. This week, the company made good on that deal with a new mobile app, and likely Clubhouse rival that allows Spotify users worldwide to join or host live audio rooms and optionally turn those conversations into podcasts.
The Spotify Greenroomto become Greenroom. To join the new app, Spotify information. They’re then walked through an onboarding experience designed to connect them with their interests. Spotify considers the , as it has plans to announce shows later this summer. It also funding shows through a new Creator Fund, whose details have not yet been revealed.
Longer-term, theto make intelligent recommendations about live shows based on what music or podcasts a user listens to and could notify users when ftheir avorite creators go live. The more considerable advantage Spotify has here is that its Greenroom sessions are recorded. After a show wraps, the creator can request an audio file to turn into a podcast episode. This ability to straddle both worlds of could prove more valuable as the post-COVID world opens up, and users are no longer stuck at home, bored, and able to tune in at any time to audio programs.