Sales and marketing are often — which is building a platform that views sales and marketing in a more integrated way through account-based marketing — is announcing funding and growth, a sign of how its approach is gaining more traction.. Still, ironically, when it to help with them, they usually become separate entities. So do the and marketing in organizations. Today, however, a startup called
The startup has, at a valuation we understand from sources to be around $400 million. This is a significant jump on Terminus’s valuation in its last round, which was $96 million post-money in 2018, according to . Part of the hike is likely because of the enormous focus that has had, especially in the last year — a time when, because of the pandemic, a lot more legacy and traditional channels have ceased to be as visible). Account-based marketing alone was , in 2018, to be a $458 billion market opportunity.
Another reason for interest in Terminus is explicit because of its customer record within that. It has around 1,000 enterprise customers, including IBM, Salesforce, Thomson Reuters, anddivisions.
“We’re building the new marketing automation,” said. “We think account-based marketing is the most in sales software. Teams are switching from lead-based to account-based approaches, and we’ve now of engagement, a modern B2B marketing cloud.”
The equityby Great Hill Partners, with previous investors Atlanta Ventures and Edison Partners and new backer Hallet Capital also participating. The the total raised by Terminus — co-headquartered in Atlanta, GA, and Indianapolis, IN — to about $120 million.
Thein the two decades, with the rise in internet consumption and the proliferation of digital services driving a big business in what is now collectively called “martech”.
The area that Terminus specifically focuses on within that is account-based marketing.across whole organizations, providing a way to market something to more than one person and increasing the chances of connecting with someone to make the sale. In short, this is a way for B2B sales and marketing teams to conceive of potential targets at a business, not as individual entities but as collective groups.