It had sheer coverage, which could be built up to medium if desired, but it was hard to go further than that as the formula had a little bit of tackiness and enough slip that inhibited higher coverage. The product applied well to bare skin and blended out easily without lifting base products. It wore nicely for seven and a half hours before fading visibly.
FURTHER READING:
Formula Overview
for details on general performance and characteristics (like the scent).
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Formula Overview
$20.00/0.15 oz. – $133.33 Per Ounce
The formula is supposed to have “buildable” coverage with an “illuminating” effect that is “blendable” and yields a “bronzy sheen.” The procedure has sheer to semi-sheer coverage, which could be built up to medium coverage, but it was easier to work with when applied as a semi-sheer product.
The texture was balmy, emollient, and lightweight with a touch of tackiness, which helped keep it from spreading too readily. Still, I’d recommend gently pressing it onto the skin with a fingertip to avoid lifting base products. It was not particularly prone to lifting base products, but I had it occur twice out of 10 applications.
The product was applied evenly and blended out without difficulty. The shades lasted between seven and eight hours on me before fading visibly.
Browse all of our Tower 28 Bronzino Illuminating Cream Bronzer swatches.
Ingredients
Hydrogenated Polyisobutene, Zea Mays (Corn) Starch, Ricinus Communis (Castor) Seed Oil, Polyhydroxystearic Acid, Helianthus Annuus (Sunflower) Seed Wax, Diisostearyl Malate, Triisostearyl Citrate, Microcrystalline Wax (Cera Microcristallina), Jojoba Esters, Butyrospermum Parkii (Shea) Butter, Orbignya Oleifera Seed Oil, Oryza Sativa (Rice) Bran Extract, Helianthus Annuus (Sunflower) Extract, Rosmarinus Officinalis
(Rosemary) Leaf Extract, Camellia Sinensis Leaf Extract, Chamomilla Recutita (Matricaria) Flower Extract, Aloe Barbadensis Leaf Extract, Carthamus Tinctorius (Safflower) Seed Oil, Acacia decurrens Flower Wax, Persea Gratissima (Avocado) Oil, Rosa Canina Fruit Oil, Glycine Soja (Soybean) Oil, Tocopherol, Polyglycerin-3, Caprylyl Glycol, Ethylhexylglycerin. MAY CONTAIN Iron Oxides (CI 77491), Iron Oxides (CI 77492), Iron Oxides (CI 77499), Red 7 Lake (CI 15850), Red 22 Lake (CI 45380), Red 30 Lake (CI 73360), Titanium Dioxide (CI 77891).
Disclaimer: Ingredient lists areas available by the brand (or retailer)
at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable
to the product you’re purchasing or the brand or retailer’s website for the most up-to-date ingredient list.